Dr. Martín Herrera — Psychologist, private practice
The challenge
“I had 4 Google reviews, no online presence, and my schedule was only 60% full. I was relying entirely on word of mouth — which had stopped growing.”
What we did — 3-phase strategy
Month 1 — Foundations
Full Google Business Profile audit and rebuild. Automated review request system via WhatsApp after each session. Local SEO for “psychologist [neighborhood]” keywords.
Month 2–3 — Content & Visibility
Educational Instagram content (3 posts/week) on anxiety, burnout, and relationships. Two SEO articles per month on his website. LinkedIn profile optimization for referrals from GPs.
Month 4–6 — Retention & Scale
Post-session follow-up sequence (WhatsApp + email). NPS survey at 30 days. Referral program for existing patients. Google Ads — $150/month targeting “psychologist near me.”